Sales Training | Sell without being creep
Training Objective
Help sales professionals learn to sell authentically—by being helpful, curious, and consistently present—rather than relying on aggressive or transactional tactics.
Help sales professionals learn to sell authentically—by being helpful, curious, and consistently present—rather than relying on aggressive or transactional tactics.
Section 1: Reframe Your Mindset
“Nobody likes salespeople, but everybody likes a friend’s advice.”
Goal: Shift from a pushy salesperson to a trusted advisor.
Key Idea: People are more receptive when you’re solving problems, not selling products.
Exercise:
Key Idea: People are more receptive when you’re solving problems, not selling products.
Exercise:
- Reflect on a time you bought something because someone advised you rather than sold to you. What made the experience positive?
Section 2: The 3 Pillars of Non-Creepy Selling
1. Be Curious
Ask questions that open up conversations.
Sample Questions:
- “How do you do [process] today?”
- “Have you considered using [tool/solution] to improve that?”
Exercise:
- Write 3 open-ended questions tailored to your customer base that spark conversation without pitching.
2. Give Advice
Position yourself as someone who helps, not someone who sells.
Examples:
- “I think you could gain efficiency by doing [ABC].”
- “We’ve helped others get [XYZ] done faster using [solution].”
Exercise:
- List 3 pieces of actionable advice you can give to your typical customer.
3. Show Examples
Use real cases to prove your point.
Example Phrases:
- “We did X for a client and it made a big impact.”
- “Another client tried Y—want to see what that looked like?”
Exercise:
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- Prepare 2 short case studies or customer success stories you can use in your next conversation.
Section 3: Go Beyond the Scope
“No scope? No problem.”
Lesson: Upselling is often missed because we limit ourselves to the initial agreement.
Tactic:
Tactic:
- Always look for adjacent needs your product/service could fulfill.
- Don’t wait for the client to ask—suggest it proactively.
Exercise:
- Identify 2 upsell opportunities in your current client base.
Section 4: Consistency Over Perfection
“The more you try, the more chances you have to succeed.”
Key Idea: Sales is a numbers game. It’s not about one perfect pitch—it’s about showing up consistently.
Tactic:
Tactic:
- Set a weekly goal for outbound conversations or follow-ups.
- Track efforts and results to optimize your approach.
Exercise:
- Set a target: “I will reach out to X clients per week.”
Section 5: Why Sell?
“It’s not just about the money.”
Motivators Beyond Profit:
- Solving meaningful problems
- Helping clients grow
- Building lasting relationships
Final Reflection:
- Write down one personal reason you want to be great at sales beyond hitting a quota.
Wrap-Up & Action Plan
- Start conversations by asking smart questions.
- Advise a friend, not a seller.
- Share relevant, real-world examples.
- Look for opportunities to add value beyond the scope.
- Be consistent. Don’t expect instant results.
PDF Presentation
