Voice & Tone for Blog Posts and Case Studies

Always write our brand name correctly: LowCode or LowCode Agency (never “Low Code”, “lowcode”, or “LCA”).

Terminology: no-code / low-code

Use no-code and low-code carefully. They’re not always interchangeable.

Use both terms together when:

1. Talking about the broader ecosystem.
   Example: “No-code/low-code platforms have changed how businesses build software.”

2. Emphasizing inclusiveness across tech skill levels.
   Example: “The no-code/low-code movement includes tools for everyone, from founders to dev teams.”

Use them separately when:

1. Differentiating the level of technical knowledge required.
   Example: “While no-code tools are perfect for non-technical users, low-code platforms offer deeper customization.”
   
   

2. Talking about a specific platform or feature.
   Example: “We built the MVP using Bubble, a powerful no-code platform.”

Never capitalize “no-code” or “low-code,” and always use a hyphen.

 

1. Voice & Tone for Blog Posts

Purpose: Educate, inform, and position LowCode Agency as an expert in no-code/low-code solutions through accessible, strategic content.

Tone Guidelines

• Clear and informative: Prioritize clarity over cleverness.

• Professional but approachable: No jargon-filled explanations or dry academic tone.

• Strategic: Ground content in business value.

• Confident, not arrogant: Present expertise without exaggeration or overpromising.

• Balanced: Acknowledge pros and cons honestly.

Do’s

• Use "we" when explaining our experience or process; use "you" when addressing the reader.

• Use technical terms only if you define them clearly.

• Include real use cases and examples to ground abstract ideas.

• Link internally to other blog posts, case studies, landing pages (services, platforms). 

• Always include 2 CTAs that align with the blog's purpose. (Short + Long)

• Always try to highlight the benefits of using no-code over traditional development (without providing false information).

• Make sure our content is easy to understand and read. (Use short paragraphs, bullet points, and images/infographics.)

• Each paragraph should have a maximum of 3-4 lines, and each bullet point should be a maximum of 2 lines.

Don’ts

• Don’t overhype no-code as magic.

• Don’t use casual language (e.g., "Bubble makes it a breeze").

• Don’t overwhelm with technical specs; instead, clarify the why behind the how.

Structure

1. Hook: A thought-provoking stat, insight, or challenge.

2. Problem: Why this topic matters for the reader.

3. Solution: Our POV, how we solve this at LowCode.

4. Takeaways: What to remember, what to apply.

5. CTA: Book a discovery call, read a related case study, etc.

 

2. Voice & Tone for Case Studies

Purpose: Showcase real business impact. Prove that we deliver what we promise. Demonstrate our strategic process and expertise through client results.

Tone Guidelines

• Narrative-driven: Tell a story. The client is the protagonist, we're the expert guide.

• Strategic: Highlight the decisions behind the solution.

• Result-oriented: Prioritize outcomes and business impact.

• Professional: No fluff, but compelling.

Do’s

• Frame each case study around a challenge + solution + impact.

• Use actual data and results.

• Quote the client.

• Use first-person where relevant ("We collaborated with...").

• Keep structure modular: readers should be able to skim.

Don’ts

• Don’t write like a press release.

• Don’t exaggerate or generalize.

• Don’t skip the why behind decisions (design choices, platform, etc.).

Structure

1. Introduction: Hook with the challenge or client profile.

2. Client’s Situation: What they needed and why.

3. Project Goals

4. Our Approach & Solution: The strategic process, tech stack, decisions.

5. Results & Impact: Measurable, client quotes, long-term value.

Conclusion/CTA: What this story shows. What you can build next.