Voice & Tone for Social Media

Why It Matters

Our voice on social media is one of the most visible expressions of our brand. It's where we connect with a broader audience, show who we are, and create a memorable presence. That presence needs to be as sharp and intentional as everything else we do.

We're not here to post for the sake of it. Every caption, every comment, every post is part of a bigger strategy: build authority, start real conversations, and make our expertise visible without sounding like everyone else.

Who We're Talking To

Our main audience on social media platforms falls into three core groups:

Business owners and innovation leaders from small to large companies. They're usually non-technical and care more about outcomes than how a product is built. What matters to them: results, clarity, ROI, speed, and long-term value.
Founders and startup teams who want to bring a product to market fast. They care about the process and want to feel involved.
Tech-savvy professionals like developers, designers, and product managers. They may not be business owners, but they’re decision-makers and influencers. They care about insights, frameworks, and tools that make their work more efficient, innovative, or impactful.

We write for all three. We adjust tone slightly depending on the platform (see below), but we keep it consistent in attitude: we know what we’re doing, we’re here to help, and we don’t oversell.

What Sets Us Apart on Social Media

We're not vague. We’re not cliché. And we don’t sound like AI wrote our posts.

What you’ll see instead:

Clarity with an edge.
Strategic insights boiled down to real-life value.
No fluffy questions or fake excitement.
Confidence rooted in our process and outcomes.

Tone by Platform

Punchy, professional, and strategic.
Use strong hooks to draw attention: questions, statements, or data that resonate.
Focus on real business outcomes, internal processes, and how we think.
Position us as experts who don't just build apps: we solve problems, define brands, and launch companies.

Post Example 1: Project Manager (PM)

Headline:
“It’s not just about managing timelines. It’s about protecting outcomes.”

Post:
Last month we had a client who wanted to launch with 12 features.
But when we dug deeper, only 4 of them actually supported the business goal.

As PMs at LowCode, our job isn’t just to deliver on time, it’s to ask the hard questions, cut through the noise, and make sure we’re building with intention.

This MVP launched with fewer features, but way more clarity.
And within 3 weeks, their user activation rate jumped 65%.

We don’t just manage. We drive clarity, one decision at a time.

Post example 2: Designer

Headline:
Design isn’t the final touch. It’s where decisions happen.

Post:
A recent client had a dashboard full of useful data: sales, stock, trends. But users couldn’t find what they needed. They stopped using it altogether.

We redesigned with one goal: clarity.

Simplified navigation
Reorganized content by use case
Tested it with real team members

Now?
What took 4 clicks before takes 1.
And people actually use the tool, every day.

Design at LowCode isn’t just about aesthetics. It’s about direction.

Post example 3: Developer (No-code Builder)

Headline:
It’s not about building fast. It’s about building what works.

Post: (Based on this post Thinh did):
This week, one of our enterprise clients at LowCode Agency needed a very specific behavior in Glide:

They wanted users to select multiple items from a list and preserve the exact order of those selections, for both on-screen clarity and later PDF export.

But Glide’s native Choice component doesn’t support ordered multi-select.

So… I built one.
Using Glide’s AI column + a custom JSON structure, I was able to:
✅ Track the exact order in which items are selected
✅ Display it in a clean, visual way
✅ Store it as structured data for PDF generation

It took some tweaking, but it works, and it’s clean.

This is what I love about no-code: you don’t need more tools. You need smarter logic.

At LowCode, we don’t just build fast. We build with strategy.

Twitter (X)

More casual, but still smart. Assume the audience is more tech-savvy.
Show personality. Humor is fine as long as it’s smart and aligned with the brand.
Be direct. Clarity over cleverness.
Leverage product drops, new launches, case studies, or team thinking.

Instagram

Visual-first, caption-second. The copy supports the visual, not the other way around.
Keep captions short, engaging, and expressive.
Use this space to reflect the human side of LowCode: team moments, behind-the-scenes, client wins.

General Do's and Don’ts Do:

Do:

Write with purpose. Every post has to do something: educate, inspire, attract, or convert.
Keep it aligned with our brand tone (strategic, confident, no fluff).
Use concrete language. Say exactly what we did, what worked, and why it matters.
Be visually clean. Bullet points are welcome when needed.

Don’t:

Use too many emojis or sound overly excited.
Use vague terms like “streamline” or “optimize” without explaining how.
Sound like a motivational speaker.
Copy what other agencies are doing. We’re not like other agencies and our content should reflect that.

Examples of Do’s and Dont’s

Twitter (X)

Too vague:

No-code is changing everything.

Better:

Built a legal intake app in 3 days with Glide + AI. No missed info. No back-and-forth. Just clean onboarding from the first click.

Too self-promotional:

We’re the best no-code agency out there. Work with us!

Better:

330+ apps and we still say no to features that don’t serve a purpose. Good products are built on smart choices, not just fast timelines.”

Too clever, not clear:

Your app deserves a happy ending.

Better:

Most MVPs launch too soon or too bloated. We help you strip it down to what matters, and scale from there.

Too generic:

Validate your idea before building.

Better:

Before you build your MVP: interview 5 real users, sketch the ideal outcome, and leave out anything that doesn’t serve it. That's how traction starts.

Instagram: Real Do’s & Don’ts

Too long & written like LinkedIn:

We’ve just launched an app for a logistics company that helps them optimize internal workflows and better manage deliveries across regions…

Better:

From spreadsheet chaos to live delivery tracking, in 6 weeks.
(Image: before/after dashboard)

Too emoji-heavy or off-tone:

Happy Friday from our amazing team!! 🎉🚀💛🌈

Better:

Kicking off a new build this week 👇
Client goal: reduce onboarding time by half.
Our plan: strategy first, UI second, logic third.
Image: team screenshot or whiteboard session

Too abstract

Good design is invisible.

Better:

The redesign went live yesterday. Users now get to checkout in 3 clicks instead of 7. That’s what design is for.
(Image: mobile screen comparison)