Content Distribution and Internal Social Media Manager

Key Responsibilities

Content Distribution:

• Manage the scheduling and distribution of content across external platforms such as LinkedIn.
• Ensure that content aligns with the company’s marketing calendar and campaigns.

Internal Social Media Management:

• Oversee internal social media channels, ensuring employee engagement and alignment with the company’s culture and values.
• Organize internal campaigns to promote company achievements, events, and employee recognition.

Performance Tracking:

• Monitor the performance of distributed content and social media engagement, adjusting strategies based on data-driven insights.
• Provide regular reports on content performance, engagement rates, and reach.

Collaboration with Marketing and Content Teams:

• Collaborate with content creators to ensure all distributed content is optimized for the platform and audience.
• Work closely with the marketing team to align distribution efforts with broader campaign goals.

Requirements

Experience:

• 2-3 years of experience in social media management and content distribution.
• Experience working with content scheduling tools and analytics platforms.

Skills:

• Strong knowledge of social media algorithms and best practices for content distribution.
• Ability to analyze and report on performance metrics to optimize distribution strategies.
• Excellent organizational skills and ability to manage multiple content streams.

Tools:

• Proficiency with social media management tools like Hootsuite, Buffer, or Sprout Social.
• Familiarity with analytics tools like Google Analytics and social media platform insights.

KPIs and Metrics

Content Engagement:

• Engagement rates on internal and external social media platforms.

Content Reach:

• Growth in followers and reach across distributed content.

Performance Tracking:

• Accuracy and timeliness of content performance reporting.