Proposal Pitch Framework

Main Message: Present the proposal as a natural continuation of refinement, not a separate step to wait for.
Key Talking Points:

1. Leverage the Completed Refinement

   • "Now that we've finished refinement, we know your timeline and scope"

2. Tie to Their North Star Goals

   • Goal is always to launch asap to get real user feedback for any V1, tie this to the North Start...

3. "Save Your Spot"

• "As soon as you sign your proposal, we will start allocating the development team and resources"

• "Sign to secure your priority" — framing signature as reservation, not just payment

4. Show Tangible Progress

• Present the proposal alongside a few preliminary design screens (even if rough)

• "Here's the proposal for your budget planning, and here are some screens we've already started working on"

Timing:

• Present the proposal on the last refinement call — or even sooner

• Position it as: "The PRD is complete → here's your roadmap and proposal → next step is your signature to kick off development"

Tone:

• Talk more about signature than payment

• Frame it as momentum: "This is finished, now let's keep moving"