Lead Acquisition & Customer Support

Position overview: The Lead Acquisition & Customer Support role focuses on identifying potential clients, nurturing leads, and providing outstanding customer support throughout the sales process. This role is pivotal in ensuring the company continues to grow its client base by effectively managing incoming leads and building strong relationships with prospects. The position also supports ongoing client relationships, ensuring high satisfaction and swift resolution of issues.

Key Responsibilities

Lead Acquisition

Source and qualify leads from various channels, including partnerships, web traffic, and industry platforms like Bubble and Flutterflow.
Implement strategies to capture potential client interest, utilizing tools like bots to track website visits and user behavior.
Identify high-quality leads by evaluating client alignment with the company’s services and needs.

Lead Management

Maintain an organized pipeline of prospects, ensuring consistent follow-up and timely responses to inquiries.
Prioritize leads based on business alignment and engagement, ensuring a focus on high-potential prospects.

Customer Support

Act as the first point of contact for potential and existing clients, providing prompt and professional responses to inquiries.
Support clients by addressing concerns, guiding them through the sales process, and ensuring they are connected with the right teams (PMs, developers) to refine product needs.
Help clients define the scope of their projects, ensuring clear communication and alignment with internal teams (PM, design, development).

Collaboration with Sales and Product Teams

Work closely with project managers, designers, and developers to ensure clients’ needs are well understood and communicated throughout the sales process.
Participate in defining product scopes and aligning them with client expectations, helping to improve time management and scope clarity across departments.

Requirements

Experience

2+ years in sales, lead generation, or customer support, preferably within a tech or software environment.
Experience working with lead acquisition tools and CRM systems.

Skills

Strong communication and interpersonal skills, with the ability to build rapport quickly.
Proficiency in lead tracking and CRM software, with the ability to manage a high volume of leads efficiently.
Problem-solving skills to address customer concerns and align client expectations with internal capabilities.

Tools

Experience with CRM tools (e.g., HubSpot, Salesforce) and lead acquisition platforms.
Familiarity with digital tracking tools like bots and website analytics for lead identification.

KPIs and Metrics

Lead Conversion Rate:

Percentage of leads converted to paying clients.

Customer Satisfaction

Customer support response times and client feedback on the support provided.

Lead Engagement

Number of qualified leads generated and nurtured over a given period.