Brand Advocates (LinkedIn)

Strategy

• Incentive dynamic
  • 4 posts x month = $50 USD (not cumulative)
  • 4 video posts x month (selfie, or selfie + sharing your screen) x month = $70 USD (not cumulative) 
    • Posts must be made weekly
• Posts must be manually written and if you want, corrected by AI, but not fully written by AI. Here are some specific guidelines to follow to avoid AI common copyright mistakes. If posts aren't compliant with these guidelines, they won't count for the dynamic.
• The content of the posts should reflect your daily activities, current discoveries or new feature releases.
• All posts must have images. These images can be either screenshots, branded images or personal pictures, but shouldn't be AI generated.
• You must tag LowCode Agency in your posts, so it can be reposted by the agency's account.
• You should include the link to your posts in the invoice notes, signaling the dates of each of them, in order to receive your incentive.

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See the following presentation

https://drive.google.com/file/d/1YqrNVMSlM1oG_8W8BobJFk_fK-idUS3b/view?usp=sharing

See these examples: 

https://www.linkedin.com/feed/update/urn:li:activity:7268354733331935232/?actorCompanyId=10351881

https://www.linkedin.com/feed/update/urn:li:activity:7266822859212103680/

https://www.linkedin.com/in/brancaballot/recent-activity/all/

https://www.linkedin.com/in/sbazzazi/recent-activity/all/

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Content Ideas

Developers

• How they build a complex solution (part of a workflow)
  • Generate a PDF with a plugin
  • Build a complex make.com scenario
  • How to organize your db
  • How to build a relation between 2 tables
  • How do you do QA
  • How to test a functionality
  • How did you build the responsiveness of a component
  • Which plugin did you choose to achieve X
  • Mention how you work with your PM
  • What do you expect from the design team
  • How to document a workflow/automation
  • Create a list of steps to follow in order to make a properly done QA
  • How do you collaborate with other devs internally

Specifics

• Bubble Dev:
  • Plug Ins for Bubble: Create a post explaining plug ins you can integrate to bubble apps and what are their functions.
  • Explain the details about OpenAI integrations into Bubble apps: things you can achieve, timelines and cost efficiency
• Webflow Dev:
  • Share a brief recap of what you think have been the most innovative uses of make either you’ve done or know can be done.
  • Show an animation in Webflow
  • Show a make.com scenario connected to the CMS
  • Side-by-side comparison of a Figma vs a Webflow live site
• FlutterFlow Dev:
  • How do you code a widget
  • How to add flutter code to a ff app
  • Quick 1-min video of a new FF component
  • How did you connect Supabase to ff
  • Show a screenshot of your apis and what they do
  • Show a GIF of a responsive webapp
  • Share screenshots of your work
  • What do you need to set up firebase
  • How did you set up a native notification

Designers

• Showcase visually appealing UI/UX designs created using LowCode
• Highlight the flexibility and customization options available.
• Highlight the importance of user-centric design principles in LowCode app development.
• How to use UX with Glide
• Show low-fi vs high-fi
• Emphasize the need to prioritize usability, accessibility, and aesthetics.
• Share before-and-after examples of designs

   

PMs

• Share a post detailing how LowCode Agency has streamlined project management processes
  • Explain how is this beneficial for clients
  • Allows for better collaboration between team members and faster project delivery.
• Highlight the role of project managers in guiding clients through the LowCode development process
  • From initial concept to final deployment
  • Emphasize the importance of clear communication and project planning.
  • Less dev time = less investment
• Post about the importance of identifying the right LowCode tools and platforms for each project
  • Project requirements, scalability, and client preferences.
• Share tips and best practices for effective project management in LowCode development projects
  • Setting clear objectives, defining project milestones, managing stakeholder expectations...

Marketing/Sales

• Share success stories or case studies of how LowCode apps have helped clients achieve their goals
  • Numbers/Results based if possible
• Discuss the role of creating compelling content and messaging for LowCode apps
  • Storytelling and value proposition communication.
• Highlight the benefits of rapid prototyping and testing afforded by LowCode development
  • MVPs
• Types of features you can have in LowCode apps that you probably didnt know where possible
  • Integrating AI, leveraging social media channels, utilizing data analytics for insights...

 

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Recommendations for LinkedIn posts

Building your professional brand

• Share your expertise through insightful commentary, analysis, and thoughts on industry trends. 

• You're a pro - demonstrate your knowledge while avoiding jargon that could confuse readers.

Voice and tone

• Be yourself - use your authentic voice and POV, but maintain a professional tone.

• Avoid overly casual/slangy language that could come across as unprofessional.

• Proofread your posts carefully.

Representing the brand

• Tag the company account and use relevant hashtags.

• Feel free to share general insights, learnings, and processes - but, when posting about client work, first ensure we have the client's approval to share details publicly. Plus, always avoid disclosing sensitive information. 

Visuals

• Try to include relevant images or graphics to make posts more engaging.

• Make sure visuals are professional. 

• You can use screenshots, but make sure they don’t disclose sensitive information from clients. Blur out names, proprietary data, etc. before sharing screenshots.

• Our design department has created this Figma for your LinkedIn posts in case you need inspiration when using an image or mockup. Please make sure to make a copy before editing.

Using AI responsibly

• Don’t use AI to write your content, you can use it to polish it.

• If using AI tools, review/edit the output thoroughly.

• You can read about common patterns and phrases often associated with AI-generated content here. We highly recommend avoiding them for a more natural writing style.

• If there are bulleted lists in your post, AI will probably use Title Case on Each Label Before a Colon: Remove it. Use normal capitalization.

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Use this prompt when creating content

• Avoid overused buzzwords and phrases:
  • Limit use of words like: hurdle, navigate, embrace, elevate, revolutionize, transformative, comprehensive, thrilled, myriad, intricate, leverage, resonate, tackle, journey, dive, strive, embark, daunting, entail, intricacies, pitfall, unlock, seamless, excited, streamline, dynamic, unveil, harnessing, underscore, landscape, compelling, game-changer.
  • Be cautious with phrases like: "truly unique", "picture this:", "we've all been there…", "a maze of…"
• Sentence structure:
  • Vary your sentence beginnings; avoid overusing "As" or "By" to start sentences.
  • Limit clarifying sentences that begin with "This" at the end of paragraphs.
  • Be wary of overusing parallel structures like "Whether... or...", "From... to...", "not only... but also..."
• Style and formatting:
  • Don't overuse Title Case, especially in bulleted lists.
  • Vary the number of items in lists; avoid always using exactly three items.
  • Be mindful of excessive "-ing" verbs.
• Content approach:
  • Avoid generic analogies, especially those starting with "imagine".
  • Steer clear of clichés and overly common expressions.
  • Don't rely on the "statistically most common way" of expressing ideas.
• Tone and authenticity:
  • Inject personality and unique perspectives into your writing.
  • Avoid sounding overly formal, repetitive, or bland.
  • Strive for a tone that's engaging and natural, not neutral and "safe".